Mailchimp helps companies communicate with their customers and track the success of marketing campaigns. Jama Analyze™ for Mailchimp lets teams and team leaders see the results of their outreach over time to make their campaigns more effective.

Connecting to Mailchimp

To set up Jama Analyze for Mailchimp, you'll first need an existing account in Mailchimp. On the Mailchimp for Jama Analyze connector page—which can be found on the Integrations page—click on Connect Mailchimp and enter your Mailchimp data center and your API Key.

Hint: your data center is the first few characters of the URL after you log into your Mailchimp account. For example, if the URL is, then us10 is your data center.

To find your API Key, log into Mailchimp and visit your profile. Open the Extra dropdown from the menu and select API keys.

Adding ingredients

Ingredients are the building blocks of the KPIs and metrics you track with Jama Analyze. They can be added directly to a dashboard or combined in Recipes, custom formulas you can build with ingredients from any source.

To create an ingredient, choose a template from the left side panel on the Mailchimp for Jama Analyze page. You can name each ingredient whatever you choose.

Next, select the mailing list you want to track. You can use the same template as many times as you want, so you can easily track the same ingredient across multiple lists.

Your ingredients will update automatically each day, giving you an accurate trend over time.

Mash-up your data

Once you have data being reported in Jama Analyze, try using our recipe builder to mix and match data from all of your tools.